Demand-Driven Longevity Business
The Playbook
Creating demand is hard. Satisfying demand is fun. In this post, I start creating a longevity startup concept that gives longevity-interested early adopters what they want.
Difference to Health Care
This business maximizes user experience, long- and short-term user vitality, and profit. Most importantly, interests between the company and the users are aligned, unlike in volume-based & healthcare consumption incentives that are inherent to pharma and insurance business models.
Today, the infrastructure to maximize human longevity doesn’t exist on any significant scale. This infrastructure must:
enable people to get tested & measured sufficiently to assess the effectiveness of interventions for the individual
build convenient access to health interventions
iterate & optimize this process for health outcomes
The Playbook
In the next weeks, I am going to develop the game plan for a customer demand-driven longevity business that can be started with today’s and soon-to-be available tools. The playbook has several steps. Week 1-10 will cover:
Market & Opportunity
Value proposition
Technologies
Business model
Team
Funding
Regulatory landscape
Product development
Strategic partnerships
Marketing and customer acquisition
Inspiration & Thoughts
In the past week, I have met several people who contributed to this thought process. Firstly, I met Michael Snyder, the most genetically-tested human ever. When I met him, he wore 4 wearable testing devices: a Whoop, an Apple Watch, Garmin, and another one that I can’t remember. He asked a guy next to me “what watch are you wearing?” He said that he was wearing a Citizen. Michael asked rhetorically, “so what does that measure except the time?” That gave me a good laugh!
I also met several angel investors in the longevity field. They said that they were happy with the dealflow & number of promising longevity startups in the field. I’m happy to hear that.
Met Aubrey de Grey at the Stanford Applied Longevity Translation Symposium hosted by Ronjon Nag & R42. He is the pioneer of the longevity industry. A guy who attended the conference walked up to Aubrey and told him “man, your beard is awesome. Just wanted to tell you that.” He had no idea who Aubrey was. Funny moment.
